Fun Stuff

Fun Stuff

top 15 mobile advertising jokes and memes header image featuring conspiracy keanu

During Casual Connect Tel-Aviv that took place last week I had a funny conversation with some colleagues about ad mediation. I explained a game developer that the ad-mediation don’t know in advance how much an ad-network will pay for the impression since the payout is determined only later based on the performance. His reaction looked very much like Conspiracy Keanu Meme Character and inspired this post.

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Fun Stuff

Top 10 Donald Trump Games header image - the man himself over a mountain background

In a previous post we discussed the shift towards IP based games and mentioned that there are some opportunities for smaller studios to leverage some free IP if they stay alert and move quickly. Politics is one area that provides free IP and especially this is true in an election year. Donald Trump, however, brought this to new levels. Never have a candidate generate so many scandals and gained such a big portion of the media time. For game studios, Trump is the gift that keeps giving. At least until the elections. We collected the 10 most popular Donald Trump games from the app stores and are presenting them here.

From a commercial perspective, we don’t have full data on these Donald Trump games but at least the first three should be doing well based on the number of ratings they received. My bet is that the Trump vs. Hillary slots game is the best one in terms of monetization. Slots normally do well in terms of monetization but this one specifically was made by Super Lucky based on their existing Obama Slots game which indicates previous success with this IP recipe.

Donald Trump games – counting 10

Icon Name Publisher Game Links User Ratings
Punch the Trump game Punch The Trump Brutal Studios Android     iOS    Google Play: 135,672
Turmp vs. Hillary Slots game Trump vs. Hillary Slots Super Lucky Android     iOS    Google Play: 27,189
Another Donald Trump game Trump Dump Day Dream Android     iOS     Google Play: 14,505
Campaign Clicker featuring Donald Trump and Hillary Clinton Campaign Clicker Spring Loaded Android     iOS     Google Play: 9,839
Runner game where Donald is the running character Trump on the Run Squad Social iOS    iTunes: 1,980
Candidate Crunch by Game alliance feating the 2 candidates: Donald and Hillary Candidate Crunch Game Alliance Android     iOS      Google Play: 1,959
This Donald Trump game focuses on his days as a Tycoon - it's a variation of a clicker game where you endlessly collect money Trump Tycoon FME Fun Free Games Android     iOS     Google Play: 1,068
Trump wall game icon Trump's Wall The BLU Market Android     iOS     Google Play: 943
Icon of the game Gravity Trump Gravity Trump Hoodclips Android     iOS     Google Play: 546
Trumpy wall is using pixel art like Crossy Road and other copycats of that game Trumpy Wall Harambe Corp Andrdoid Google Play: 257

If you are interested in additional top 10 game lists from SOOMLA you should check out:

 

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Fun Stuff, Game Design

A finger of a user clicking on a banner while coins are falling from the sky to illustrate the clicking action in mobile idle games android and iphone users like.

I recently came across this article in Gamasutra about the psychological profile of gamers who play mobile Idle games (Android and iPhone) that are also known as incrementer games. His findings are super interesting and explain the commercial success of some of these games.

What are mobile idle games / Android and iPhone clickers

Idle clicker games are games that allow the user to generate virtual wealth by doing two simple things waiting or clicking (hence the name). Once the player accumulated enough virtual currency the game becomes more about the meta game of buying things that help you accumulate more wealth faster. The meta game part resembles mechanics that are found in RPG games, Strategy games and City Simulation games but the core game is so simple that it almost feels like a parody. This genre is considered one of the hottest genres in mobile games today.

The success of idle games with in-game ads

One of the reasons why we see so many incrementer games recently is that they work really well with the rewarded video format. This is hapenning from two main reasons:

1) Great audience for top grossing games

Like the post about the psychological profile suggests, the gamers audience who like idle clicker games is overlapping mostly with the one of core games and hardcore games. Since both these genres are paying very high CPIs for new users the ad LTV per user is typically very high

2) Rewarded video fits in very naturally

Rewarded video is today the most effective format. The eCPMS are 20 times what you get with banners and the users tend to love them. However, to get many users to opt-in to the videos your game needs to ability to offer many rewards to the user. In incrementer game the meta game revolves around achieving more and so they offer many opportunities for rewarding the users.

If you are making an idle clicker game you will need to track your ad revenue to be successful. Check out SOOMLA TRACEBACK – ad LTV as a Service.

Learn More

Here are the the top idle games – Android stats included

Icon Name Publisher Ratings in Google Play Downloads
adventure capitalist is the most successful among mobile idle games. Android users love it. Adventure Capitalist Kongregate 835,659 5M-10M
cow evolution by tapps games is the most downloaded mobile idle game for Android Cow Evolution Tapps Games 435,933 10M-50M
make it rain - love of money. This game reached the top spot in the Apple App Store Make It Rain: Love of Money Space Inch, LLC 290,941 5M-10M
cookie clicker is first mobile idle game (Android/iPhone) that reached mass appeal Cookie Clickers redBit Games 249,816 5M-10M
image Billionaire Alegrium 175,835 1M-5M
Bitcoin billionare is a cool clicker game where you can click to collect coins Bitcoin Billionaire Noodlecake Studios 183,350 1M-5M
image Pocket Mine Roofdog Games 117,524 1M-5M
PickCrafter Fiveamp 141,468 1M-5M
tap tycoon is an incrementer game Tap Tycoon Game Hive 116,307 1M-5M
money tree by tapps games - money does grow on trees - click to get it Money Tree Tapps Games 106,934 1M-5M

 

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Fun Stuff

Ad networks are an important link in the mobile game industry chain. Below you will find a list of the top 20 ad networks for monetizing mobile games in 2016. Which is the best in your opinion?

 

To do

 

 

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App Monetization, Fun Stuff

app developer sitting in front of a screen and seeing his app revenue going up and down

Thomas is an app developer who monetizes his revenue through mobile ads. He sees his app revenue going up and down and comes to his mentor Walt for guidance. This is an attempt to bring some of the new formats introduced by our sister company Playbuzz to our blog. Hope you like it.

Additional resources explaining app revenue flactuation

Mobile ad networks Comparison Spreadsheet
Google doc sheet comparing 18 mobile ad networks on parameters related to revenue, payout, mediation support and reporting API

5 Secrets of mobile ad networks
Publishers are often blind to how ad networks operate and what drives their revenue. This post points some of the misconceptions.

Why is your eCPM fluctuating
The reality is that the eCPM revenue is driven mostly by the amount of interactions the user has with the ad and the app that is being advertised. Typically, an ad network will have a mix of advertisers with different payment models: CPI, CPC and CPM.

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Fun Stuff, Game Design

guess the game quiz with multiple question marks appearing on colorful background
Fun quiz for Friday. Match the avatar to it’s original mobile app and guess the game they belong to.

Lets see how many of these you get right. We dare you to post your result to Facebook and challenge your friends by tagging them.

 

 

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SOOMLA - An In-app Purchase Store and Virtual Goods Economy Solution for Mobile Game Developers of Free to Play Games