The Whales Report

We’re excited to announce Soomla’s first data product, the Whales Report.  Powered by the SOOMLA GROW network, the report helps developers spot users who paid in other games (“whales”) and tells you which users are more likely to pay in your game.  With this knowledge, you can take immediate action on these players by sending them personal messages and in-game promotions for example. Also, if a whale starts to drift away, you can send them push notifications for special offers and sales to get them back in your game.

To join the GROW network developers just have to agree to share their data back with other developers in the network. If you’ve implemented any of our SDKs, then getting the Whales Report is a sinch! Just download the GROW bundle (Unity | Cocos2d-x) and you’re good to go. The more studios that join the network, the more payer data everyone gets.

Sign up today to know your whales!

Feel free to share:
Announcement, Open Source

gamegear-logo-bigFor the past few months, I’ve found myself looking up companies from the mobile gaming space quite frequently. We also ask each new team member to study the competitive landscape and the leading companies of the mobile gaming industry. While this is a good exercise, it can be quite difficult to keep track of all the different vendors and providers that have SDKs for mobile game developers. That’s when we realized that there’s no simple directory that lists all of these companies, and if we’re continuously learning about the market, heck, why not quickly build something and put it up for the rest of the mobile game-dev community to enjoy as well.

Today I’m happy to announce that we’ve launched the first ever mobile SDK directory for mobile game developers. And, keeping with our core values, it is a collaborative website that is hosted on Github.  This means that anyone can contribute new or updated content to the website.  We encourage you all to have a look and help us keep live and kicking.  Check out the repo and feel free to star or fork it.

We’d also appreciate your feedback on what other features you’d like to see added to Gamegear:

Feel free to share:
Announcement, Events

Calling all indie developers:

Let’s talk dataSoombot-Conference-MGF

SOOMLA is attending MGF Asia in Hong Kong April 8th-9th, and we’d love to meet you there. We’re here to explore the Asian market and its influences in today’s gaming industry. We’re also currently developing the most innovative community data platform, which allows day-zero prediction for new users, and we want to tell you more!

Meet us there

Meet Yaniv at MGF Asia in Hong Kong, tweet him at @soomla, or drop him an email at

Can’t wait to see you there!

Feel free to share:
Announcement, Unity

Spartonix made a complete Soomla template

The wait is finally over! We’re happy to announce that the first Complete Soomla Template is now available on the Unity Asset Store or, if you want to test it first, in the Google Play Store.  Our innovative friends at Spartonix did a great job developing this plugin that is one-of-a-kind.  It’s one of the most helpful Soomla tools out there because it is a complete project template that showcases all features in Store and Profile. The template includes:

An image from the new all-inclusive Soomla template plugin

Soomla Store:

  • Currencies (coins)
  • Single use goods
  • Single use packs
  • Lifetime goods
  • Equipable goods
  • Upgradable goods
  • Currency packs
  • Refresh inventory
  • Restore purchases

Soomla Profile (with Facebook, Twitter, and Google+):How Profile looks in the complete Soomla template.

  • Login/Logout
  • Share status/story
  • Like
  • Invite
  • Upload Image
  • Rate App
  • Get Feed
  • Get Contacts

Soomla Grow Integration:

There’s also an added bonus of integrating our new dashboard which is a data platform for community-driven analytics and benchmarks.  All you have to do is register in the dashboard, get your keys, and then you’re good to go!

The Complete Soomla Template from Spartonix.

This is a great plugin for all developers because for the low cost of $15 all Soomla features will be seamlessly integrated into your app. It’s a high quality plugin for game developers that want to quickly replicate these features in their games.

Build Commercial Unity Plugins with Soomla

Soomla is devoted to providing free and open source technology for indie developers.  All of our code is released under the Apache license, which is very permissive and liberal with respect to commercial re-distributions.  This means that developers are allowed, moreover encouraged, to make reuse of our software for their own paid Unity plugins, no questions asked. Creating Soomla-powered plugins for aspects such as virtual economies, social interaction and level design, will serve the community and the Unity Asset Store.  The more tools our community has, the larger it’ll grow to fulfill our mission of standardizing game development.  We were thrilled when Spartonix wanted to work with us and create our second plugin in the Unity Asset Store. We also have another project in the works with a Studio in the UK using LevelUp.

We’d like to give a big thanks to our friends at Spartonix and encourage all developers to download the plugin now for ease of use. Make sure to check out our forum to see what the community has to say about it!

Feel free to share:
Announcement, Unity

Simple IAP SystemWe’re happy to announce the first Unity plugin for SOOMLA built by the gaming community – Simple IAP System for SOOMLA. Built by indie studio and Unity experts Rebound Games, this plugin enables Unity developers to rapidly build stores into their games and manage a rich variety of in-app purchase items. Simple IAP System is on the Asset Store over 1 year now, but has now been released as an exclusive solution for SOOMLA developers. This should be very appealing for our developer community – at the super-friendly price of $10, you get incredibly easy-to-use editor tools for creating your game’s storefront. Also, Rebound Games are currently offering 50% off as an introductory price.

Developers new to in-app purchase:

Unless you’ve been living under a rock for the last few years, you’re probably know that IAP is becoming the de-facto standard of game monetization. Simple IAP usually costs $30 and works when combined with one of OpenIAB, Stan’s Assets, Prime 31 or Unibill which also need to be purchased separately.  While all of these in-app purchase vendors are great, using Simple IAP combined with SOOMLA gives you the most developer-friendly price:

Vendor Platforms Price Simple IAP Price Total Cost
Highly popular vendor offering virtual economy framework and in-app purchase plugin that is free and open source. support is offered by the team and the community.  Cross platform: iOS, Android, Amazon, Windows coming soon Free $10 $10
OpenIAB Android only, multiple marketplaces Free $30 $30
Stan's Assets - Android Native Plugin Separate plugins for iOS and Android  $20-$35 $30 Min. $50
IAP plugin to help you monetize your Unity game. Works for both Android and iOS and costs around $70. Separate plugins for iOS and Android  $60-$70 $30 Min. $90
Unibill offers a plugin suite for multiple platform. their fee is $175 per plugin. Cross platform: iOS, Android, Windows, Amazon $175 $30 Min. $205

Developers already using SOOMLA:

This should be very appealing for our developer community – at the super-friendly price of $10, you get incredibly easy-to-use editor tools for creating your game’s storefront. Also, Rebound Games are currently offering 50% off as an introductory price for the next few days.  If you’re already acquainted with SOOMLA, or you’re already using one of our plugins, this makes using Simple IAP a no-brainer.

Simple IAP Features

Here are some of the goodies you get for purchasing Simple IAP:

  • Unity 4.6 uGUI integration
  • IAP Editor for creating IAPs without coding
  • Dynamic Shop Layout & Shop Templates
  • Locked IAPs based on user progress
  • Localization from the App Stores (online)
  • Localization using Smart Localization (offline)
  • Adjust IAP data without updating your app
  • iOS App Store, Google Play & Amazon support

We’d like to acknowledge Florian and the guys at Rebound Games who have done an excellent job in providing this high quality plugin.  For more information refer to:

Feel free to share:

Grow is SOOMLA’s crown jewel, community-driven analytics dashboard. Developers can use Grow to gain valuable insights about their games’ performance and compare the data to benchmarks of other games in the Grow community.

Grow analytics uses all of Soomla’s modules: Store, Profile and LevelUp. To benefit from the full power of Grow analytics, we recommend that you integrate all three.

To integrate Grow into your game, please follow our Getting Started Tutorial for Unity or Cocos2dx, and you’ll be ready to use the dashboard in no time!

Game Analytics Done Right

  • With Grow, you can see how all the core metrics of your game including ARPU, average session duration, social conversion in your game, and more.
  • Existing services such as GameAnalytics, Unity analytics and Flurry are all great, but the analytics you get are limited to the scope of your own game.  Grow is different because it allows data sharing. In the dashboard, you’ll be able to see aggregative analytics about other developers’ apps as well as your own. This feature makes it possible for you to compare your game to other indie games and see how you perform in terms of conversion, revenue and game progress.  It’s community driven analytics to the core – we like calling it “Unilytics”.

About the Grow Dashboard

To learn about the Grow Dashboard and the different metrics it displays, read our tutorial About Grow and watch our 5-minute video tutorial.

Enjoy using the Grow dashboard!

Feel free to share:
Announcement, Fun Stuff

Unity is a curious company. What started from a 3-person garage stint for Mac game development has grown over 10 years to become a game engine behemoth. Today, Unity dominates the game engine market and boasts the biggest developer community in gaming. But just how big is Unity? How has it grown? What are some of its prominent milestones as a company?

Scouring the internet yields lots of data, but nothing visually appealing, concise and succinct as an infographic. That’s why we decided to set out to remedy this shortcoming. So, fellow developers – lo and behold – we give you… the first ever Unity infographic!

Unity Infographic


Share this Image On Your Site


GROW is our free, zero-integration analytics platform that unlocks user-level data from other mobile games. Our God Mode Analytics allows you to compare user segments, retention, in-app purchase revenue and ad eCPM.

View Now

Unity Infographic

What started from a 3-person garage stint for Mac game development has grown over 10 years to become a game engine behemoth.

Unity at a glance

  • Unity has grown to become the biggest game development tool on the market today
  • It is a cross-platform 3D game development system
  • Formed in 2004 as a tool for Mac OS
  • Comprised of a game engine and IDE

How big is Unity?

  • Unity holds 45% of the game engine market share
  • The company has a total of 479 employees, scattered across 18 offices worldwide
  • It has 3.3 million registered developers
  • There are 630,000 monthly active developers
  • Over 600 million gamers

Unity supports 17 platforms:

iOS, Mac, Android, BlackBerry 10, PlayStation 3, PlayStation 4, PlayStation vita, Windows Phone 8, Windows Store Apps, Windows, Linux, Web players, PlayStation Mobile, Xbox One, Xbox 360, Wii U, Tizen

How big is the Unity asset store?

  • 15,000 assets
  • 3800 asset creators
  • One million developers
  • Six million asset downloads a year

How is Unity growing?

  • Since September 2011, Unity has acquired four companies and startups: Playnomics, Applifier, Tsugi and Mecanim Control
  • It raised $17.5 million in three investment rounds to date
  • Among the notable games built with Unity are: Temple Run, Battlestar Galactica Online, Escape Plan, Leisure Suit Larry: Reloaded, Deus Ex: The Fall, Heartstone: Heroes of Warcraft

Unity’s history:

  • 2004 – Unity is founded in Copenhagen, version 1.0 released, supports only Mac
  • 2005 – Unity strikes first publishing deal, version 1.2 released
  • 2006 – Version 1.6 released, Unity was named an Apple Design Award Runner-up for „Best use of Mac OS X Graphics” at Apple’s WWDC
  • 2007 – Version 2.0 is released, first Unity conference for Unity developers held in San Francisco
  • 2008 – Unity Technologies tripled in size, the company became an authorized Wii middleware provider
  • 2009 – Version 2.6 released, Unity IDE supports Windows, Unity announced a free version
  • 2010 – 250,000 developers, version 3.0 released
  • 2011 – Unity named the #1 Game Engine by Game Developer Magazine readers, Asset store becomes #1 marketplace for developers, 750,000 registered developers, Unity supports Flash
  • 2012 – One million developers, version 3.5 released, awarded Best engine at Develop Awards
  • 2013 – Unity unveils the Unity Cloud, two million developers, version 4.3 released, the long-awaited 2D support arrives
  • 2014 – Version 4.6 released, 3.3 million developers, 5.0 beta announced, legendary CEO David Helgason steps down



Feel free to share:

Here at SOOMLA, we’re constantly looking for ways to help game developers, which is why we decided to create a series of short video tutorials that will address all sorts of different Soomla-related subjects.

We’ll start with posting two new videos we created – one about MarketItems and how to use them, and the other with an integration checklist for unity3d-store.

Mini video tutorial #1: MarketItems 101

In a little less than 2 minutes, this video will cover:

  • How to define items you’d like to sell for real money in the Market (Google Play, App Store, etc..).
  • The reason why SOOMLA requires you to provide a price for these items in your IStoreAssets.
  • How to fetch prices and currency from the Market.


Mini video tutorial #2: unity3d-store Integration Checklist

In about 60 seconds, this tutorial will quickly walk you through a checklist to go over after downloading unity3d-store, just to make sure you’ve done everything right. This is kind of a “getting started” tutorial in a shortened version, but that focuses mainly on all the common mistakes developers make when integrating.


Check out the rest of our video tutorials in the University section of our Knowledge Base.

If you have a specific SOOMLA subject that you would like to learn more about, let us know and we might create a video tutorial about it.

Feel free to share:

SOOMLA_is_working_on_new_inventions_that_will_make_the_framework_more_open_more_data_driven_and_more_flexible_Developer_happiness_is_about_to_get_a_boost.PNGWe recently announced 2 new modules the complement SOOMLA’s successful Store module and creates the SOOMLA framework something extremely useful to mobile game developers. Those 2 modules were LevelUp and Profile and their purpose is to solve the pain of managing game in the background (LevelUp) and easily handle users’ social engagement (Profile).

Twitter and Google+ introduced in SOOMLA Profile

When Profile came out, it supported user engagement operations using Facebook. We said that we’re going to add more social networks and now it’s happening. You can now use profile to connect your users through Twitter and Google+. It’s another major capability of the SOOMLA framework and another easy way for game developers to add features to their game.

Twitter and Google+ integrations were done using native (Android or iOS) integrations connected to Unity and Cocos2dx through wrappers that are integrated into the plugins. We keep working in the same successful architecture as we did in the Store module to provide you with these new features to Profile.

And it’s all open …

The SOOMLA Framework is an open source initiative so these new features are also open at:

As usual, we encourage game developers to share their ideas and code by contributing code, fixing issues or answer others at:


Feel free to share:
Announcement, Open Source, Plugins, Tech Resources

new vungle plugin allows unity developers to add video ads to their games and monetize betterPlugins are coming! The first one is Vungle. The great Video Ads monetization service for mobile apps is now available to SOOMLA developers. With the new soomla-vungle plugin you can easily use Vungle to show ads on Android, iOS and Unity3D.

Give rewards for watching videos

The most important feature in this plugin is the ability to give rewards for watching a Vungle video. Rewards are a new concept we recently presented after watching many games and figuring out how rewards are given to users. There’s even a VirtualItemReward that you can use to give your users a curtain amount of a curtain VirtualItem when he finished watching a video. You can also decide not to use rewards and just use Vungle to present a video at any given time.

Easy to use and (of course) free !

To use the new plugin, just go to the new Github repo at: and click on the folder of your selected platform. Follow the Getting Started carefully and you’re golden!
Don’t hasitate to asking anything involving this plugin in SOOMLA’s new answers website at: You can also just use it to say how much you enjoyed using this new plugin 🙂

Feel free to share:


Join 7889 other smart people who get email updates for free!

We don't spam!

Unsubscribe any time


SOOMLA - An In-app Purchase Store and Virtual Goods Economy Solution for Mobile Game Developers of Free to Play Games