Author

Analytics, App Monetization, Tips and Advice

Easy In-App Events That Can Give You Insight on Your App's Performance

No matter what you are looking to achieve, in-app events are a great way to go about getting performance indicators on some of the central issues faced by your app’s growth. While it might sound great to track every swipe, click, open or close event within your app, it can become a bit overwhelming to make use of all the data.

There is already an established list of benchmarks that should be closely monitored to give you some insights about your app’s performance, however the focus here is to dive into specific in-app events and how they should be approached.

Here is the short list (we could have made it much larger):

Registrations and the dreaded drop-off

Registration drop-offs are the bane of every app. We work so hard to get the quality traffic and the installation, but when it comes to registering – poof they are gone. The golden rule is reduce the amount of steps required for the user to complete the registration. With each additional step, the drop off chance is higher.

Solution – Keep a close eye on your registration drop offs. Identify key steps that are causing it and work to reduce. A/B testing is key here.

Tutorials

Some apps have them, some don’t, but it all depends on how much of an onboarding experience you want to provide the new user. Whether or not they are effective or not, I’ll let you be the judge, however if you do have them, a user’s completion of the tutorial can give you some insight as to how engaged your users are.

Solution – Overall on-boarding completion is a good metric to keep an eye on, however if the number is significantly low, it would be worthwhile to set up multiple in-app events for various stages to check out where the drop-offs are occurring.

User Progression

How quickly your user’s progress through your beginning game content is a great identifier on how your app is performing, but also can give you great insights on which users to segment and target specifically. Conversely, those users who move through the content slow should also be identified.

Solution – Logging several events throughout (beginning, middle, end), should be examined to monitor drop-offs and provide some insights on how engaged your users are.

Video Ads Completion

There are a multitude of parameters to look at and analyze when considering how effective your video ads are. Several studies have been put out, but the macro trends show that there has been a big shift towards video ads and its respective portion of ad revenue.

Where you place your ads within your app and how frequently can influence your revenue, uninstall rate, player experience and many other key KPIs.

Solution – Monitor and A/B test the placement and frequency of your video ads. They can have a big effect, but also have the potential to damage your app’s overall performance. Also be sure to check out our post on optimizing your opt-in rate for video ads which can help boost your ad revenue significantly.

FREE REPORT – VIDEO ADS RETENTION IMPACT

In-App Purchases

If your app has in-app purchases, an obvious tell-tale how your app is performing is how many of your users are making purchases. It is a great indicator of how engaging your app is, be it either via content or level of addiciton. A user’s purchasing behaviour can then be leveraged for future purchases. Knowing what your users have purchased and how much they have spent in the past are key for segmenting promotions and sales for specific users.

Solution – If the frequency of in-app purchases are very low, try to lower the costs / increase the offer to entice users. The ultimate goal is finding that sweet spot between making the in-app purchases valuable but not too much so that they make it too easy for the user.

Conclusion

Very likely each app has it’s own category specific in-app event that is closely monitored, however we tried to focus on the basics that touch on many different types of apps. We hope that this list helps you gain some insights on how your app is performing.

If you can think of any other critical in-app events that should be added to this list, let us know!

 
 

Feel free to share:
App Monetization, Resource

Top 5 Mobile Retention Software : Apsalar, Urban Airship, Swrve, AppSee, Localytics, Countly

Thinking about successful companies like Facebook, Google or Instagram, one thing comes up as an underlying factor for all of them and that is – sustainable growth. We are long past the point where download numbers acts as the main success metric. We now know that the majority of mobile users end up deleting the app after the first 72 hours, so retaining as many as possible becomes essential.

Tech giants and investors are realizing that if your app has a ‘user leak’ somewhere, throwing money into ads, manipulating push notifications and incentivizing new downloads doesn’t do the trick. The solution then comes in the form of retention software solutions. Opportunities to surprise, delight and retain your customers as well as create unique experiences for them are increasing due to the level of detailed data available out there. Product iteration (“updatability”), incentivizing users, mobile personalization of apps and new developments in push notification all make for amazing retention capabilities.

With such a vibrant field, we decided to do some digging to find the best retention software available out there. Here is our honest take on the pros and cons of the top 5 retention software available to you today. Note, the list is not written in a particular order.

We also wrote up an in-depth full post on the comparison between ad networks. This will help provide all the details needed for choosing the right Ad Network for your mobile app. Check out the article or download the full comparison spreadsheet below for free.
 

FREE AD NETWORK COMPARISON SPREADSHEET

 

Apsalar logo - a video ad networkApsalar

We start our list off with Apsalar that recently merged with Singular to bring us a pretty robust marketing analytics platform. The platform offers a lifecycle management solution for both marketers and mobile app developers. The main focus of the platform is to get the right users for you, to analyze them, offer great analytics and give advice on how to target your users with various campaigns. Similar to Google Analytics, but yet different since Apsalar focused on mobile from the start. It can offer actionable analytics, which will help you keep an eye on your revenue, user engagement as well as retention. Here are some pros and cons of the platform

Pros Cons
Segment comparison (user segmentation as well) No custom dashboard
Engagement analysis No messaging service
Can acquire users for you
Create funnels
Analytics across multiple apps
Free tool that allows specific user targeting

Urban Airship logoUrban Airship

Mobile engagement company founded back in 2009 in the US. Combining app push messages, proximity targeting and analytics, the company has focused on vertical growth and industries such as media and entertainment, retail, sports, travel and hospitality. They cover companies such as ABS news, Adidas and Virgin Galactic to name a few. The company pushes over 10 billion messages a month to over 2 billion active app installs.

Pros Cons
Free Trial pricy
Amazing throughput
High security
Real time retention package

SwrveSwrve

Some would call it a comprehensive mobile marketing platform, which in a sense it is. The dashboard is offered with numerous iterations to suit anyone’s taste. Funnels, cohort analysis, vanity, retention, monetization, all of these tools can be located on the main dashboard which allows for quick access and adjustments. Besides push notifications, the bread and butter of the company is app analytics, A/B testing as well as in app campaigns. It managed to secure business from the likes of Electronic Arts, Sony and Warner Bros. Here are some pros and cons of this platform.

Pro Cons
Segmentation capabilities which allow push message personalization Pricing not published publicly on the site
Analytic tools for A/B testing Web interface is a bit clunky
Great dashboard Pricy
 

FREE REPORT – VIDEO ADS RETENTION IMPACT

 


AppSeeAppSee

This platform has a very unique approach to marketing. In essence it’s a visual in-app analytics platform. What does this mean? By stimulating you with various visuals (and numerous colors), the platform helps you measure, understand and improve the user’s experience. With “classic” analytics you also get an additional bonus of getting access to information on users’ behavior. They provide you with real user sessions so that you can understand what happens and when (example: why users don’t finish their registration form). Heatmaps are very intuitively designed and can help you tons in figuring out where your users focus. User interaction will lead to events creation which, in turn, you can use to create conversion funnels in the platform itself. Some pros and cons:

Pro Cons
Unique visuals Pricy
Free Trial Customizability finite
Playback recordings of user sessions
Automatic integration
Crash recording

LocalyticsLocalytics

A very good mobile analytics and marketing platform that covers Android, iPhone, iPad, HTML5, Windows apps and Blackberry. Like Appsee, Localytics also offers the ability to monitor user behavior on mobile and web devices, but in real time. The company was founded in 2009 and now supports over 37 000 apps, their grit has lead them to land business with Skype, HBO, eBay, Microsoft and other big names. The whole idea of the platform is to take action based on insights that you get from watching users interact with apps in real time, they tied in a marketing add-on that will let you target users for specific actions. Here are our pros and cons for Localytics:

Pros Applovin
Real time engagement tracking A bit tricky to integrate
User insights – trend tracking in retention No external API
Personalized messages, ads and campaigns No change graph for funnels
Great support Data not delivered in real time
Sending in app messages and push notifications

CountlyBonus: Countly

We just couldn’t resist to add Countly to our list, it is not one of the leading analytics tools however it has a unique position, great UI and an intuitive design. It is dear to us since it is an open source mobile analytics application, which offers data in real time, with an easy to use dashboard and all info you need at a glance. It lacks some segmentation options that the leaders in the field have, but if you’re looking for a free and helpful solution, we would recommend this cool platform.

Conclusion

Though your favorite platform may not be on the list, we tried to focus on elements that will make your life easier when utilizing the platform such as user-friendly interface, customization ability, multiple OS, user retention capabilities, or push notification functionality. We hope that this list helps you find your favorite mobile retention software solution.

Feel free to share:

DOWNLOAD OUR RECENT REPORT

Join 7915 other smart people who get email updates for free!

We don't spam!

Unsubscribe any time

Categories

Archives