Top 12 Rewarded Video Ad Networks for Mobile Apps

Top 12 rewarded video ad providers for mobile apps including: Unity Ads, Vungle, Adcolony, Receptiv, Admob, FAN, Mopub, Ironsource, Fyber, Tapjoy, Chartboost and Applovin

Video ads are becoming an increasingly important monetization format. Even the biggest app companies are utilizing video ads as part of their monetization strategy and specifically, mobile gaming companies have widely adopted the rewarded video ad format that provides a positive experience for the user and is positively correlated with engagement and retention according to a few researches.

In this post you will find a list of the top 12 rewarded video ad providers divided into 4 categories:

  • Video only networks
  • Ad networks that moved strategically into rewarded video
  • Video ad networks with a mediation platform
  • Media giants who recently moved in

 

FREE REPORT – VIDEO ADS RETENTION IMPACT

 

Video Only Networks

These ad networks are purely focused on monetization through video ads. They don’t offer any other ad format and some of them played a major role in educating the market on the benefits of rewarded video ads.

Vungle logo - a video ad networkVungle

Vungle are a key contributor in popularizing video ads among mobile app publishers. When they started out they were focusing on 15 second videos and were offering to produce the videos as part of the deal. Vungle is a private company and is backed by a long list of investors and raised $25M to date.

Name Vungle
Head Quarters San Francisco
Founded 2011
Employees (by Linkedin) 216
iOS Market Share (by Mighty Signal) 24% of top 200 Apps
Android Market Share (by Mighty Signal) 26% of top 200 Apps
Global Reach 500M

adcolony logo - the company was the first one to offer rewarded video ads in mobile appsAdcolony

Adcolony is the first company to offer rewarded video ads for mobile apps and they are still one of the top providers in the field. They are 100% focused on video ads and are high on the list of any app publisher who wishes to monetize his app with video ads. Adcolony was acquired by Opera in 2014 for $350M but remained a seperate entity.

Name Adcolony
Head Quarters San Francisco
Founded 2011
Employees (by Linkedin) 540
iOS Market Share (by Mighty Signal) 20% of top 200 Apps
Android Market Share (by Mighty Signal) 28% of top 200 Apps
Global Reach 1.4B

Unity ads logo - in 2014 Unity acquired Applifier to offer monetization through video ads to it's developer baseUnity Ads

Unity Ads came to life through the acquisition of Applifier by Unity. Since the acquisition, the video focused ad network experienced fast growth leveraging the dominance of the Unity game engine in the mobile space.

Name UnityAds
Head Quarters San Francisco
Founded Unity was founded in 2003 although video only came later
Employees (by Linkedin) 1,448 (Total Unity employees)
iOS Market Share (by Mighty Signal) 21% of top 200 Apps
Android Market Share (by Mighty Signal) 27% of top 200 Apps
Global Reach 770M
 
We also wrote up an in-depth full post on the comparison between ad networks. This will help provide all the details needed for choosing the right Ad Network for your mobile app. Check out the article or download the full comparison spreadsheet below for free.

FREE AD NETWORK COMPARISON SPREADSHEET

 


Receptiv, formerly known as Mediabrix is 100% focused on video ads and their unique offering to advertisers is that the ads will be exposed to users in the glory moments of the gaming experience.Receptiv (formerly Mediabrix)

Receptive who are also known as Mediabrix prior to their rebrand, have a unique offering compared to the last 3 companies mentioned. The company is based only on brand advertisers and has its head quarters in NY where they can be close to the media agencies. To the advertisers, they offer the opportunity to be associated with the winning moments of the user inside the game. To the publisher they offer diversified demand with high eCPM.

Name Receptiv
Head Quarters New York
Founded 2011
Employees (by Linkedin) 84
iOS Market Share (by Mighty Signal) N/A
Android Market Share (by Mighty Signal) N/A
Global Reach 150M

Ad networks who moved strategically into rewarded video

Applovin logo - the company offers video ads and rewarded videos among other formats but it's still considered a leading providerApplovin

Applovin was making waves in the ad-tech space last year by announcing it’s acquisition for $1.4B. The deal was experiencing some trouble and was not finalized as of today [July 2017]. Regardless of the acquisition, the company is operating as a seperate entity either way and is doing well financially. On the advertiser side, the company offers more control compared to other networks through their self-serve interface. On the publisher side they specialize in interstitials and video ads.

Name Applovin
Head Quarters Palo Alto
Founded 2012
Employees (by Linkedin) 135
iOS Market Share (by Mighty Signal) 22% of top 200 Apps
Android Market Share (by Mighty Signal) 25% of top 200 Apps
Global Reach 500M (2014)

Chartboost logo - the company started by offering interstitial ads but made a strategic move to get into video adsChartboost

Chartboost started it’s way as a marketplace for direct deals and was one of the main contributors to the adoption of interstitials as a tool to promote games within other games. Chartboost came a bit late to the video ads space but were catching up quickly by leveraging the distribution of their SDK.

Name Chartboost
Head Quarters San Francisco
Founded 2011
Employees (by Linkedin) 134
iOS Market Share (by Mighty Signal) 17%
Android Market Share (by Mighty Signal) 23%
Global Reach 1B

Tapjoy logo - one of the longest lasting independent providers who offers video ads among other monetization formatsTapjoy

Tapjoy started out in the Facebook games space where they were they specialized in incentivized offers. At the time they were known by the name Offerpal but had to rebrand after negative press related to the quality of the offers. They took on the name of a small company they acquired by the name of Tapjoy. Tapjoy had an early product for video ads back in 2012 but were not focused enough on the opportunity and saw the lion share of the market going to competitors.

Name TapJoy
Head Quarters San Francisco
Founded 2007
Employees (by Linkedin) 235
iOS Market Share (by Mighty Signal) 12%
Android Market Share (by Mighty Signal) 13%
Global Reach 520M

Video ad networks who also provide mediation

Iron source logo - the video devision came through the acquisition of Supersonic who offers a mediation platform as well as an ad-network for rewarded videosSupersonic / IronSource

Supersonic became part of IronSource via the all Israeli acquisition valued at $250M. Together they are now considered the leader in mobile video mediation. In addition to the mediation service they also have their own video ad network which helps publishers top their fill rates.

Name IronSource
Head Quarters Tel-Aviv
Founded 2009
Employees (by Linkedin) 667 working at IronSource and about 265 in the mobile video division
iOS Market Share (by Mighty Signal) 9%
Android Market Share (by Mighty Signal) 12%
Global Reach 800M (for video only)

Fyber logo - the company offers monetization through it's own demand as well as SSP and mediation platform for videoFyber

Fyber started as an offer wall provider by the name of SponsorPay but later on rebranded as Fyber and shifted more of it’s focus towards SSP and mediation with a strong emphasis on video ads. They acquired competing mediation service Heyzap to become a close second to fast growing IronSource / Supersonic platform.

Name Fyber
Head Quarters Berlin
Founded 2009
Employees (by Linkedin) 302
iOS Market Share (by Mighty Signal) 5%
Android Market Share (by Mighty Signal) 6%
Global Reach 500M

Media giants who recently moved in to the video space

Admob by Google recently moved into the rewarded video ad spaceAdmob / Google

Google needs no introduction and their mobile ad service Admob which became part of Google through the $750M acquisition in the early days of Smartphones is today the dominant way to monetize apps on Google Play. The giant rolled out rewarded video ads in March 2017. While they are showing later for the party we are sure that their size will allow them to gain momentum quickly.

Name Admob by Google
Head Quarters Mountain View
Founded 1998
Employees (by Linkedin) 76,510
iOS Market Share (by Mighty Signal) 33%
Android Market Share (by Mighty Signal) 70%
Global Reach 1B+

Facebook audience network also started offering rewarded video ads. As of June 2017 this offering is still in beta.Facebook Audience Network

Facebook dominates as a destination site for mobile ads but in recent years they have been evolving an ad network by the name of Facebook Audience Network and as of June 2017, FAN is also offering rewarded video ads.

Name Facebook Audience Network
Head Quarters Menlo Park
Founded 2004
Employees (by Linkedin) 19,150
iOS Market Share (by Mighty Signal) 28%
Android Market Share (by Mighty Signal) 39%
Global Reach +1B

Mopub logo - the twitter subsidiary is now also offering rewarded video adsMopub / Twitter

Mopub was acquired by Twitter in 2013 for $350M (read more here). It kept it’s identity since and is one of the top 2 mediation platforms and and SSPs in mobile apps when it comes to banners interestitials and native ads. They showed up a bit late to the video ads space and launched video ads marketplace and mediation towards the end of 2015. Their stronger push in the video market only happened in 2017 however.

Name Mopub/Twitter
Head Quarters San Francisco
Founded 2006
Employees (by Linkedin) 3,662 (at Twitter)
iOS Market Share (by Mighty Signal) 16%
Android Market Share (by Mighty Signal) 25%
Global Reach 1B+

 

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