App Monetization, Infographic

Ad Viewer of December Generates $52 at $132 eCPM for Publisher

Ad viewer of December is the user who generated the most amount of ad revenue for his app publisher

We are continuing the series of Ad Viewer of the month that we started last month. This type of analysis is one of the things that sets SOOMLA apart. We are using the Traceback technology to provide publishers with reports that get as granular as a single user. The Ad Viewer of December is a single user who made the most amount of revenue for the publisher of the apps he was using. Here is the link for last month’s report – Ad Viewer of November

December Ad Viewer of the Month

The amount of ad revenue generated by this user is mind blowing – $52.92 generated for the app publishers. He registered 19 active days in the month of December and made an average of $2.78 in each one of them. Unlike the Ad Viewer of November, this user also received a lot of in-game rewards for his revenue contribution. His favorite ad-types were Offer Wall and Rewarded Video that surely gave him incentives for his ad interactions.

Attribue Ad Viewer of November
Country  United States
Device iPhone
Ad Types  Offer Wall, Rewarded Video
Impresions  398
Active days 19
Revenue $52.92
eCPM $132.98
ARPDAU $2.78

Infographic featuring the ad viewer of December and different attributes about him. How much revenue was generated and at what eCPM

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