In a previous post we presented 3 case studies starring a new breed of game companies. Companies who are both publishers and advertisers at the same time. These companies have in-game advertising as a significant part of their monetization strategy but can still see high enough ARPDAU and LTV to be able to effectively do paid user acquisition campaigns.
This summer we have seen this new breed of companies catching fire with 7 of these companies getting additional funding or engaging in M&A activity for a total amount of $300M. The market is telling an interesting story through these acquisitions. Companies who can effectively trace-back their ad revenue and manage their monetization smartly can often reach monetization levels where they can show ROI on their marketing spend. Moreover, by demonstrating their ability to be on top of their moneitzation, these companies are able to convince investors that they will be able to scale fast with additional funding.
If you also want to stay on top of your ad based monetization and be able to show investors that you know how to smartly invest your UA budgets you should check out SOOMLA TRACEBACK.
|Studio||Press release||Date||Transaction Amount|
|Futureplay||PR Link||Aug 25th 2016||$2.5M|
|Huuuge Games||PR Link||Aug 4th 2016||$4.6M|
|Rocket Games||PR Link||Aug 3rd 2016||$170M|
|Scopely||PR Link||July 26th 2016||$55M|
|Flare games||PR Link||Aug 2nd 2016||Undisclosed|
|Tinyco||PR Link||July 75h 2016||Undisclosed|
|Firefly Games||PR Link||Aug 11th 2016||$10M|