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New Breed of Games gets 7 Funding and M&A Deals in 2 months

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In a previous post we presented 3 case studies starring a new breed of game companies. Companies who are both publishers and advertisers at the same time. These companies have in-game advertising as a significant part of their monetization strategy but can still see high enough ARPDAU and LTV to be able to effectively do paid user acquisition campaigns.

This summer we have seen this new breed of companies catching fire with 7 of these companies getting additional funding or engaging in M&A activity for a total amount of $300M. The market is telling an interesting story through these acquisitions. Companies who can effectively trace-back their ad revenue and manage their monetization smartly can often reach monetization levels where they can show ROI on their marketing spend. Moreover, by demonstrating their ability to be on top of their moneitzation, these companies are able to convince investors that they will be able to scale fast with additional funding.

 

If you also want to stay on top of your ad based monetization and be able to show investors that you know how to smartly invest your UA budgets you should check out SOOMLA TRACEBACK.

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Studio Press release Date Transaction Amount 
futureplay logo - the company is pioneering a new way to monetize they are calling view to playFutureplay  PR Link  Aug 25th 2016 $2.5M
huuge games logo. The company CEO commented in a panel at casual connect that the company is making 50% of their revenues from advertisingHuuuge Games  PR Link  Aug 4th 2016 $4.6M
Rocket games logo. The company was recently acquired by Penn Nat'l for $170MRocket Games  PR Link  Aug 3rd 2016 $170M
Scopely recently announced a funding round of $55M. Both their hit games utilize ads for monetization while investing heavily on paid UAScopely  PR Link  July 26th 2016 $55M
Flare games recently bought Kopla games following the success of their hit Nonstop KnightFlare games  PR Link  Aug 2nd 2016 Undisclosed
Tinyco was bought by SGN for an undisclosed amountTinyco  PR Link  July 75h 2016 Undisclosed
Firefly recently announced a funding round of $10MFirefly Games  PR Link  Aug 11th 2016 $10M
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