Marketing, Open Source, Plugins

How We Got 8,500 Apps to Install our SDK

How we got 8500 apps to install our SDK. Tips for marketing your SDK.

As of last week, the number of live apps using the SOOMLA open source framework is 8,500. While the framework was not a commercial success and is no longer the main focus of SOOMLA it is still a big achievement and often people ask us – how did you do it. It is very common to hear these days terms like SDK Fatigue and here stories about how no-one likes to install new SDKs. SOOMLA’s framework miraculously made it’s way to a huge number of apps including apps by very big publishers: Disney, SEGA, Gumi, Kabam, Ketchapp, Playlab and Scopely. Here are some of the secrets behind it’s success.

Tip 1 – If you want to be in the rocket, get in before the launch

Many mobile games follow the pattern of a rocket. There is a ton of work done before the launch but once it’s launched it’s very hard to make changes and bring in new passengers. A company that just launched an app has so many things they need to do and everything is critical that your SDK will never get enough priority to get included.

Following the footsteps of giants like Unity and Cocos2d-x, SOOMLA realized that for the SDK to reach massive distribution it needs to be included in the first build. The way to do that is to solve a problem that saves the developers development time.

Tip 2 – Open source and app development shops

Another thing that worked to our advantage with the SOOMLA framework is that developers like open source but even more – app development shops likes open source. There is a surprising amount of apps that gets outsourced to 3rd party development shops. No one tracks how many exactly but there are pretty significant app publishers that outsource as a philosophy. Other publishers do it from time to time. For app development shops there are many advantages to using open source projects. It’s free and it saves them time and development effort which are the two most precious things in an outsourced software project. Once our framework made it’s way to the hearts of the app development shops it started getting included as a default in all the apps that were made by that shop.

Tip 3 – The Unity Asset Store + 13 Tips in one free eBook

In August-2014 we uploaded the framework as a plugin to the Unity. Since the plugins were downloaded close to 20,000 times and the number of apps that use the framework grew 2.5 times. Successfully publishing a plugin in the Unity Asset Store is an art on it’s own – if you are serious about it – download this free eBook – The Unity Asset Store COMPLETE Publisher’s Manual

free ebook - the unity asset store complete publisher's manual

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