Announcement, Resource

App Nanny by SOOMLA Speeds up Your App Research

app nanny is a free tool for app research

Today we are proud to continue the tradition of making free and open source tools with the launch of App Nanny. App Nanny is a unique tool made for mobile industry insiders who need to research apps quickly using Google or the App Stores. The tool simply surfaces key information about the app inside the search results so you don’t have to go back and forth in your browser in order to find interesting apps.

App Nanny enhances your app research experience

App nanny adds more information in cards when you search for apps The new tool is a Chrome extension which means that you install it with one click and after that App Nanny works behind the scenes and slightly modifies your app research experience. There are 2 main differences you will notice:

  • App cards will appear in your search results on Google
  • More information will appear in app thumbnails in Google Play and The App Store

What information App Nanny provides

The extension brings information from the app main page into your search results and thumbnails. The information is selected to help you identify the apps that you were looking for:app nanny adds information snippets when searching in google for cool apps

  • Main image (in Google search results)
  • Download count (in Google play)
  • Last update date
  • App publisher
  • Genre
  • Bundle ID

App Nanny saves you time while researching apps

Let’s focus on an example to see why App Nanny is great. Say you are researching for a blog post called “Top 10 Match 3 Games” you would need to search Google or the app stores and track mainly the name of the game, the image and the game popularity but you would also want to see if the game is recently updated. Let’s say that you would need to screen 200 candidates to find the top 10. It means you need to open 200 app pages and scroll down each one to find the relevant information. With App Nanny on the other hand – you get this info directly in the search results so you can save valuable time.

Improve your ASO with App Nanny

Another cool way to use App Nanny is to find out which terms are popular and the competition level. Searching Google Play for the keyword “banana” and the word “dash” allows you to quickly see that there are a lot more dashing apps and that they have a lot more downloads if you combine them. You can also see apps that have not being updated for sometime. These usually present an opportunity.

Hope you also find it cool and useful like we do. Feel free to give it a shot and give us any feedback that will help us improve it.

 

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