Fun Stuff, Game Design

Top 10 Mobile Idle Clicker Games

A finger of a user clicking on a banner while coins are falling from the sky to illustrate the clicking action in mobile idle games android and iphone users like.

I recently came across this article in Gamasutra about the psychological profile of gamers who play mobile Idle games (Android and iPhone) that are also known as incrementer games. His findings are super interesting and explain the commercial success of some of these games.

What are mobile idle games / Android and iPhone clickers

Idle clicker games are games that allow the user to generate virtual wealth by doing two simple things waiting or clicking (hence the name). Once the player accumulated enough virtual currency the game becomes more about the meta game of buying things that help you accumulate more wealth faster. The meta game part resembles mechanics that are found in RPG games, Strategy games and City Simulation games but the core game is so simple that it almost feels like a parody. This genre is considered one of the hottest genres in mobile games today.

The success of idle games with in-game ads

One of the reasons why we see so many incrementer games recently is that they work really well with the rewarded video format. This is hapenning from two main reasons:

1) Great audience for top grossing games

Like the post about the psychological profile suggests, the gamers audience who like idle clicker games is overlapping mostly with the one of core games and hardcore games. Since both these genres are paying very high CPIs for new users the ad LTV per user is typically very high

2) Rewarded video fits in very naturally

Rewarded video is today the most effective format. The eCPMS are 20 times what you get with banners and the users tend to love them. However, to get many users to opt-in to the videos your game needs to ability to offer many rewards to the user. In incrementer game the meta game revolves around achieving more and so they offer many opportunities for rewarding the users.

 

FREE E-BOOK – TOP 10 MOBILE GAMING REPORTS

 

Here are the the top idle games – Android stats included

Icon Name Publisher Ratings in Google Play Downloads
adventure capitalist is the most successful among mobile idle games. Android users love it. Adventure Capitalist Kongregate 835,659 5M-10M
cow evolution by tapps games is the most downloaded mobile idle game for Android Cow Evolution Tapps Games 435,933 10M-50M
make it rain - love of money. This game reached the top spot in the Apple App Store Make It Rain: Love of Money Space Inch, LLC 290,941 5M-10M
cookie clicker is first mobile idle game (Android/iPhone) that reached mass appeal Cookie Clickers redBit Games 249,816 5M-10M
image Billionaire Alegrium 175,835 1M-5M
Bitcoin billionare is a cool clicker game where you can click to collect coins Bitcoin Billionaire Noodlecake Studios 183,350 1M-5M
image Pocket Mine Roofdog Games 117,524 1M-5M
PickCrafter Fiveamp 141,468 1M-5M
tap tycoon is an incrementer game Tap Tycoon Game Hive 116,307 1M-5M
money tree by tapps games - money does grow on trees - click to get it Money Tree Tapps Games 106,934 1M-5M

 

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