Analytics, Research

7 Analytics Platforms with Built In LTV Reporting

header image of 7 analytics platforms with ltv reporting

If you want to know your LTV and is using a free analytics platform you might find our online LTV calculators interesting. You can also see our guides for Calculating LTV with Flurry and with Google Analytics.

However, another approach is to upgrade to a paid analytics platforms that offers LTV reporting out of the box. Unfortunately, I couldn’t find this feature in any of the free analytics platforms so I guess the only way is to pay the premium. Below you can find 7 tools that offer this option and the following details about each one:

  • Depth of LTV reporting they offer:
    • Historic LTV – this is a report that summarizes the amount of revenue per install. If you wait 180 days
    • LTV prediction report – this is an algorithmic calculation that predicts the LTV early on in the user lifetime based on a formula such as this one
    • Guide for LTV prediction – Some providers offer a resource for using their reports to calculate LTV
  • Platform and engine support – Mobile operating system as well as app building tools and game engines
  • Popularity – based on number of apps that use the platform
  • Price for 1M MAU based on the pricing presented on the provider
Vendor LTV Reporting Platforms and Engines Popularity Price (1M MAU)
Swrve analytics offers ltv reporting out of the box in addition to many other features Historic LTV,  Guides for Prediction iOS, Android, Windows, Unity, PhoneGap Mid  Undisclosed
Historic LTV iOS, Android, Unity High $1,800
DeltaDNA do offer LTV prediction report Historic LTV,  LTV Prediction Report iOS, Android, Unity, GameMaker Low  $15,000
DevtoDev is a new player in the game but they are offering LTV prediction as one of their flagship features Historic LTV,  LTV Forecast Report iOS, Android, Windows, Unity, UE4, Adobe, PhoneGap Low  $2,500
Localytics is a popular platform that offers lifetime value reporting Historic LTV iOS, Android, Windows, Unity, PhoneGap High  Undisclosed
Kissmetrics provides ltv prediction based on the churn ratio Historic LTV,  LTV Prediction Report iOS, Android Mid  $5,000
Omniata offers 60 day and 90 day ltv prediction Historic and Predictive LTV iOS, Android, Unity Low  Undisclosed

Honorable mention goes to Upsight. The company is offering a very flexible solution and are trusted by some of the industry leaders. Before they merged and rebranded their Kontagent platform did have LTV prediction and while the current platform don’t support this feature I’m sure it will be added back in the future.

If you want to also analyze and predict the LTV for your advertising revenue – now there is a solution. Check out SOOMLA Traceback – Ad LTV as a Service.

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3 Comments

  1. leo

    July 1, 2016 at 2:56 pm

    Nice collection. I have used Dev to dev, going to try out Delta DNA as well

    Reply

  2. Angela

    July 25, 2016 at 12:52 pm

    Sorry which price list of mixpanel do you refer to? Here I can find different one https://mixpanel.com/pricing/, it is calculated on a data point basis

    Reply

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