Research

The 2016 Definitive Guide to Mobile Analytic Platforms

(1200x600) Mobile Game Analytics Comparison

As of July 2015 there were 1.6 million apps in the Google Play Store and 1.5 million in the Apple App Store. Both stores continue to grow at exponential rates yet there’s a continuous trend that there are only a handful of apps that make the top charts. Looking specifically at mobile games the top charts are populated with games from King, Supercell and the likes. For a mobile game developer they not only have to create a killer game, but also continually work on improving it.

In today’s mobile game world, it’s not a question to have analytics in a game, but what company to use. Studios must constantly be improving and adapting games to keep users engaged. With mobile analytics and marketing platforms studios can slice and dice their data, gain powerful insights and communicate directly with users.

Regardless of the analytics platform you are using, tracing-back your ad revenue is a seperate domain. If your game uses ads – you can send ad revenue data from SOOMLA TRACEBACK to your analytics platform.

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Here’s a comprehensive list of the top mobile analytic platforms. We’ve excluded install tracking and attribution analytic platforms which are often categorized under analytic tools. We view them as analytic tools for very specific purposes of examining marketing channel effectivity and not necessarily measuring user behavior. These include Appsflyer, TUNE (Mobile App Tracking), Adjust, Apsalar, and Kochava.

Google Analytics for Mobile Apps

“You can’t go wrong”new-google-logo-2015

Gain valuable insights with Google Analytics for Mobile Apps. You’ll see analytics for the full cycle of your app. When you install GA you’ll automatically get analytics covering number of users/sessions, session duration, operating system, device models, and geography. Developers can also delve deeper into their analytics and look at specific user behavior and interact with the app.  

  • Founded: Built by Urchin which was acquired by Google in 2005
  • Platforms supported: iOS, Android, Unity (still in beta)
  • Pricing: Free up to 10M monthly events. If you go above the minimum, the price goes to approximately $150,000/year.
  • Good for: App developers, game developers, indies, big studios, AAA studios

Screen Shot 2016-01-26 at 4.57.08 PM

Flurry

“Elder of the analytics tribe”Flurry_Logo_DarkGrey_NoBackground_LoRes

A mobile analytics solution that was acquired by Yahoo! in July 2014. Flurry provides analytics for businesses to monitor user behavior across multiple mobile applications. Flurry has one of the largest networks with more than 700,000 apps on over 1.8 billion devices. In five minutes you can see basic analytics from Flurry, but for more detailed analytics you must set up custom events. One major flaw is that it does not currently support Unity – for that you’ll need to purchase a dedicated plugin from the Unity Asset Store.

  • Founded: 2005
  • Platforms Supported: iOS, Android, Windows Phone, BlackBerry, HTML5, JavaME, hybrid apps, mobile/web
  • Pricing: Free
  • Good for: App developers, game developers, indies, big studios, AAA studios

Flurry Dashboard

GameAnalytics

“Geared for gamers”GameAnalytics-Logo

A free analytics platform tailored for mobile games, providing insightful and actionable data. GameAnalytics supports the full life cycle of a game from acquisition to retention to monetization of a player. It’s platform is solely focused on mobile game specific KPIs. Some features in GameAnalytics’ dashboard include custom dashboards, benchmark analytics, and custom events.

  • Founded: December 2011
  • Platforms supported: iOS, Android, Unity, REST API, Xamarin
  • Pricing: Free
  • Good for: Game developers, indies, small studios

GameAnalytics

SOOMLA

[EDIT: Soomla GROW was shut down as of May, 2016. For the shutdown announcement – http://blog.soom.la/2016/05/grow-is-being-shut-down.html]

“God-Mode – see analytics of your users in similar games”image001

GROW, a zero integration analytics platform, brings user behavior and revenue analytics with one-step integration from all the tools you use – mobile SDKs, in-app purchase plugins, and ad networks. A unique feature in the dashboard is God Mode Analytics which shows you the analytics of games similar to yours. You can leverage cross-game intelligence to build a better game.

  • Founded: August 2012
  • Platforms Supported: iOS, Android, Unity, Cocos2d-x
  • Pricing: Free
  • Good for: Game developers, indies, small studios

SOOMLA dashboard

Unity Analytics

“No need to leave the Unity Editor”$logo-titled

Unity Analytics is part of the larger Unity family which provides a variety of game development tools. Unity offers a standard dashboard with basic KPIs, heatmaps, and market data. Unity Analytics is extremely accessible and can easily be installed in Unity games therefore boosting its popularity amongst mobile game developers.

  • Started: 2015
  • Platforms: iOS, Android, Windows Phone 8.1, Windows Store 8.1, Windows, Mac, Linux/Steam OS, Web, and WebGL
  • Pricing: Free
  • Good for: Game developers, indies, big studios

Unity dashboard

deltaDNAdeltadna_www@1x

“Comprehensive, enterprise grade analytics”

deltaDNA provides detailed game analytics and real-time marketing for mobile games. deltaDNA provides a vast amount of analytic tools and various metrics for larger studios to analyze their data. You can track how players interact with your game and adapt your game accordingly. deltaDNA also offers custom dashboards, so you can personalize the analytics you review. With deltaDNA you can understand your game balance and how it affects different player groups.

  • Founded: 2010
  • Platforms Supported: iOS, Android, Unity, GameMaker, Rest API
  • Pricing: Free up to 10k MAU. From $150/month per extra 10K MAU. Contact for Enterprise level.
  • Good for: Big studios and AAA studios

deltaDNA

App Annie

“A bird’s eye view of the mobile app stores”App-Annie-Logo

App Annie, a leading intelligence platform has over 700,000 mobile apps. Gain key metrics such as downloads and revenue for all your apps. You can break down your data by store, app, country, in-app purchases, and date range. You can track your app’s rankings hour by hour and closely monitor how it’s doing. While App Annie provides some very valuable macro-market analytics, it does not show specific in-game analytics.

  • Founded: 2010
  • Store Platforms Supported: Apple App Store, Google Play Store, Amazon App Store, Windows Phone Store
  • Pricing: Free for developers who connect their app store dashboards. For larger companies interested in competitive business intelligence prices start at $59 per app/month up to $599/month for app download and revenue or demographic estimate. Contact for Enterprise level.
  • Good for: Indies, big studios, AAA studios (App Annie Intelligence)
App Annie dashboard

Image: https://support.appannie.com/hc/en-us/articles/204763554-How-to-Connect-Your-Google-Analytics-Account

Crashlytics (part of Fabric)

“Not just crash reporting”crashlytics-logo

Acquired by Twitter in January 2013, Crashlytics provides crash reporting for iOS and Android. Crashlytics is built into Fabric which gives you detailed analytics about your game. It allows you to keep track of your user behavior and track any crashes.

  • Founded: 2011
  • Platforms Supported: iOS, tvOS, Android
  • Pricing: Free
  • Good for: App developers, game developers, indies, big studios
Crashlytics

Image: https://www.crashlytics.com/blog/introducing-crashlytics-for-tvos

Branch Metrics

“Deep linking analytics”Branch_Metrics_low_res_logo

Branch helps mobile apps delve into their analytics with deep links. Branch provides open source, drop-in SDKs that help generate deep links that pass data from app installs. Their analytics dashboard tracks conversions, user behavior, virality, campaign performance, and LTVs.

  • Founded: 2014
  • Platforms Supported: iOS, Android, Web, Xamarin, Cordova/Ionic, Unity, Adobe AIR, Titanium, HTTP API
  • Pricing: Free
  • Good for: App developers, game developers, big teams, big brands
branch metrics

Image: http://onlinemarketingandseo.com/branch-metrics-convert-grow-and-track-mobile-app-adoption/

Ninja Metrics

“Find your social whales”logo-2015-ninja-metrics

A social analytics platform that offers a cloud computing-based social platform. It enables developers to measure social influence and adjust their game’s social features accordingly. It shows developers the value of social contributions and detailed projections of future social actions from users. Other services offered by Ninja Metrics include basic analytics such as DAU, monetization, and KPI metrics.

  • Founded: 2010
  • Supported Platforms: JavaScript, Java, PHP, iOS, Android, Unreal
  • Pricing: Free
  • Good for: Game developers, big studios, AAA studios
Ninja Metrics

Image: https://help.tune.com/marketing-console/ninja-metrics-integration/

Swrve

“Get personal at scale”4eaba4afb2986248f01b16ff5a54705b

A marketing automation platform that believes part of making a great app is nurturing the relationship with the users. With more engaged users, come more installs. Swrve offers in app campaigns, A/B testing, push notifications, and segmentation. Swrve also offers a traditional analytics dashboard which shows key metrics, accurate revenue, cohort analysis, and funnels.

  • Founded: 2010
  • Supported Platforms: iOS, Android, and Unity
  • Pricing: Free trial. Contact for Enterprise level.
  • Good for: App developers, game developers, big studios, mobile marketers
Swrve dashboard

Image: https://www.swrve.com/product

Upsight

“Enterprise grade analytics for top charts mobile apps”url

Formerly Kontagent+PlayHaven, Upsight is one of the largest mobile analytics and marketing platforms. Their goal is to help transform the world’s data into valuable actions. Upsight offers a variety of customized solutions for more tailored analytics. Upsight offers custom dashboards and business KPIs as well as a variety of marketing tools such as in- and out-of-app engagement, A/B testing, and user segmentation.

  • Founded: 2007
  • Supported Platforms: iOS, Android, Unity, tvOS
  • Pricing: Free trial. Contact for Enterprise level.
  • Good for: Game developers, big studios, AAA studios, mobile marketers
Upsight dashboard

Image: http://www.upsight.com/analytics/

Mixpanel

“All-around, flexible analytics for any purpose”mixpanel_500X1891

Mixpanel, based in San Francisco, is an advanced analytics platform for mobile and web. It helps companies understand their user behavior and explore conversion rates and user retention. Their dashboard includes funnel analysis, retention, mobile A/B testing, and marketing automation.

  • Founded: 2009
  • Platforms Supported: iOS, Android, Java, Javascript, Rest API, all popular server side languages
  • Pricing: Free up to 25,000 data points. Or up to 20m data points for $2,000/month. Contact for Enterprise level.
  • Good for: App developers, game developers, small studios, AAA studios, mobile marketers

Mixpanel dashboard

Amplitude

“The new kid on the Mixpanel block”Amplitude-logo

San Francisco based, Amplitude is an analytics platform that helps fuel app growth. Amplitude shows you microscopic views into any data point. You can zoom in and explore behavioral data and even create specific cohorts. Amplitude also gives you direct access to your raw SQL data. This allows developers to answer their most complex questions and delve into their data.

  • Founded: 2012
  • Platforms Supported: iOS, Android, JavaScript, Unity
  • Pricing: Free up to 10M monthly events. $995 for 0-100M monthly events. Contact for Enterprise level.
  • Good for: App developers, game developers, small studios, AAA studios, mobile marketers
Ampltude dashboard

Image: https://amplitude.com/blog/2015/01/09/team-sharing-custom-dashboards-amplitude/

Apple App Analytics

“Back to Basics”Apple_Logo_Png_02

Apple introduced their analytics platform in mid 2015. It shows Apple developers their sales, usage, and monetization and does not require any code. Apple recently released that their analytics platform supports tvOS apps. It shows app store views, how users interact with your app on Apple TV, and IAP statistics.

  • Founded: 2015
  • Platforms Supported: tvOS and iOS
  • Pricing: Free
  • Good for: App developers, game developers
Apple dashboard

Image: http://9to5mac.com/2015/05/06/apple-app-analytics-screenshots/itunes-app-analytics-05/

Facebook Analytics for Apps

“Analytics that work well with Facebook campaigns”facebook-logoimage-facebook-logopng-moshi-monsters-wiki-dmua0wep1

Facebook Analytics provides developers with insights about their app’s customer base, engagement, user behavior, and campaign performance. Developers can track users across multiple devices and see if a user in an app went and made a purchase on the website. Facebook Analytics also offers the basic dashboard features such as events, segmentation, cohorts, and funnels.  

  • Founded: 2015
  • Platforms Supported: iOS, Android, JavaScript, PHP, Unity
  • Pricing: Free
  • Good for: App developers, game developers, AAA studios, mobile marketers

FB dashboard

Countly

“Open source for the rest of us”countly_logo_color

Countly is a real-time mobile analytics platform that provides data on application usage and user behavior. It has over 3000 apps and more than 2000 running servers worldwide. Countly is an open source framework for developers that want to build their own analytics solution, however they also offer Countly Enterprise Edition for larger companies.

  • Founded: 2013
  • Platforms Supported: iOS, Android, Windows Mobile, BlackBerry, Javascript, Mac OS X, Unity 3D, Flash
  • Pricing: From free to $800/month for 10M sessions/month. Contact for Enterprise level.
  • Good for: App developers, game developers, indies
countly-dashboard

Image: http://www.apptamin.com/blog/app-analytics-tools/

Localytics

“Mobile marketing mission controlLocalytics_official_logo

Based in Boston, Localytics is one of the leading analytics platforms and has more than 37,000 apps on more than 2.7 billion devices. It is an analytics and marketing platform for mobile and web apps. You can use their insights to personalize your engagement with users through push, in-app, email or remarketing campaigns which allows for more direct and smarter targeting. Some benefits of the Localytics’ dashboard are LTV measuring, custom dashboards, A/B testing, and real-time analytics.  

  • Founded: 2008
  • Platforms Supported: iOS, Android, Windows Mobile, BlackBerry, and HTML 5
  • Pricing: from free to tracking 100k MAU for $1,200/month (for analytics and marketing). Contact for Enterprise level.
  • Good for: Game developers, big studios, AAA studios, mobile marketers
Localytics dashboard

Image: https://help.tune.com/marketing-console/localytics-integration/

Appsee

“Analytics, Visualized”logo_height_100

Appsee, a Tel Aviv based company, is a SaaS platform to help optimize mobile apps. Appsee’s analytics help show the reasons behind the data and focuses on the user behavior. Focused on user experience, Appsee provides user recordings so you can watch user sessions and see the direct interaction. Appsee also offers real-time analytics, heat maps, and crash videos (to see where and how the app is crashing).

  • Founded: 2012
  • Platforms Supported: iOS and Android
  • Pricing: Free 14-day trial. Regular pricing is not disclosed, but have special rates for startups. Contact for Enterprise level.
  • Good for: App developers, game developers, small studios, big studios
Appsee Dashboard

Image: http://www.apptamin.com/blog/app-analytics-tools/

Segment

“One Analytics API to rule them all”segment-logo-black_(1)

San Francisco based, Segment allows developers to collect data from wherever it’s generated with one API. It tracks customer data across multiple devices and then sends it to third party integrations. Segment has over 160 integrations and collects 50 billion API calls a month.  

  • Founded: 2012
  • Platforms Supported: iOS, Android, Android Wear, Xamarin
  • Pricing: Free 14-day trial. Up to 25M API calls for $449/month. Contact for Enterprise level.
  • Good for: App developers, big studios, big brands
segment-warehouses

Image: https://segment.com/

Heap

“Modern analytics for web and iOS.”heap

Heap captures every user action in your app and lets you measure it from swipes and taps to form submissions and page views. With Heap’s dashboard you can see all key metrics, funnels of where and when users are dropping off, and retention rates. 

  • Founded: 2013
  • Platforms: Web and iOS
  • Pricing: Free (up to 5,000 sessions/month) up to $599 for 150,000 sessions/month. Contact for Enterprise level.
  • Good for: App developers, game developers, small studios, AAA studios, mobile marketers
Heap dashboard

Image: http://blog.heapanalytics.com/a-heap-of-new-features/

You now know the top analytics platforms and you just have to decide which one is right for you. You might even end up picking a few which will only enrich your analytics and data. Depending if you’re only working on apps or games will also be a huge factor in which platform you choose. If you’re a game developer, SOOMLA’s dashboard offers a variety of features from God Mode Analytics to segmenting hidden whales. Check it out here!

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5 Comments

  1. […] Источник: http://blog.soom.la […]

    Reply

  2. Mobincube Polska

    February 8, 2016 at 12:16 pm

    Great summary Emily, thanks for sharing. I think we will share it on our blog, if you don’t mind:)

    Reply

    • Emily

      February 11, 2016 at 10:42 am

      Glad you liked the post 🙂 And feel free to share!

      Reply

  3. krendel122

    February 10, 2016 at 6:52 pm

    Hard to expand this list without any level of advertisement, but devtodev analytics is also worth looking into

    Reply

    • Emily

      February 11, 2016 at 10:44 am

      Thanks for noting devtodev. We’ll hopefully keep updating this post as the industry grows and adapts and look into devtodev next time 🙂

      Reply

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