Customer Lifetime Value is one of the most important metrics to track for every service oriented business including free mobile apps, websites, free to play games, SAAS, music subscriptions, phone subscriptions and many others. There is still, however, a lot of uncertainty around LTV calculations, how to use it and where to find the data to feed the formules. This post is trying to sort through the life time value maze.
Customer Lifetime Value Resource List:
Published: May 25, 2016
There are many resources showing how to calculate ltv but it’s really not for everyone. Some apps and websites should use other models.
Published: Apr 26, 2016
6 calculators showing how to calculate customer lifetime value. Full explanation and links to additional resources such as spreadsheets and excel files. This is a great resource for anyone who is a beginner in LTV. Bookmark this link for future use.
Published: Jun 21, 2016
How do you calculate Life Time Value (LTV)? There are a number of formulas circulating but how do you know which is the right version for you? Here’s some tips and pointers that are specifically targeted for publishers are measuring LTV for UA campaigns.
Published: Jun 30, 2016
Some analytics platforms offer LTV reports and also prediction of the lifetime value. This research brings together 7 platforms to consider and provides details about their LTV models and the pros and cons of each one.
Published: Jun 8, 2016
Google Analytics for mobile apps doesn’t show LTV. These slides explains how to retrieve retention numbers and find the DAU in the Google Analytics screens. The slides show how to feed the data into an online calculator to get the LTV prediction.
Published: Aug 7, 2016
LTV – life time value is a key metric many mobile game publishers follow. Here are 5 things that even some of the experts didn’t know.
Published: May 9, 2016
Calculating LTV for a game in design phases is different compared to the soft launch phase which is again different from the lauch phase. This post describes the calcualtion in different phases and suggests additional resources such as CLV calculators.
Published: Jun 6, 2016
App developers who use Flurry analytics have hard time getting their LTV – user lifetime value. This presentation shows how to do it easily with a free online calculator. The first section is showing how to retrieve retention and DAU data from flurry dashboard and the second part explains how to use the calculator to ge the results.
Published: Jul 5, 2016
Calculating LTV for apps that use the apple subscription model. This post includes a formula as well as a calculator.
Published: Sep 11, 2016
Our best LTV model brings together simplicity and accuracy. Input only 6 parameters and get d60, d90, d180 and d365 LTV results.