User retention, user behavior, ad networks, the list goes on and on. Developers want solid user retention and acquisition. For that, you will need to search endlessly for useful data reports about what keeps users engaged, what buttons they are clicking, what time of day they are playing, and so on. Lucky for you, we compiled a list of the top ten mobile game data reports and a what they can do for you.
The Apps Flyer Game Performance Index – May 2015
In May 2015, AppsFlyer found a few key insights on user retention. Video networks produce a 130% higher user retention rate in mobile games compared to other ad platforms.
The full report answers questions such as:
- Which platform has the highest user retention?
- What is the best media partner for user retention?
- Which advertising platform is best?
10 Killer Insights: deltaDNA GDC Session Slides – March 2015
Lack of Appointment Setting is the main reason players are leaving games. Appointment Setting is defined by DeltaDNA as creating “appointments” for users to come back. Good examples are special events, theme changes, tournaments, double points days, and Trivia Tuesday. Push notifications and emails are a great way to remind users of these events.
- What percent of users are leaving my game due to lack of appointment setting?
- What are other important reasons users are leaving games?
- How should developers drive engagement?
Fiksu Indexes for May 2015
Fiksu defines loyal users as users that open an app three or more times. In May 2015, Fiksu published indexes about the cost of maintaining loyal users, cost of acquiring game installs through advertising, and the cost of app launches. The cost of acquiring a loyal user is increasing overall year to year in iOS apps.
- What is the cost of acquiring a loyal user?
- How do developers ensure that their games are making profit?
- How does the cost per install compare between iOS and Android?
- How does the cost per launch compare?
- Is it worth it to spend more on one platform over the other?
For Advertisers it’s Mobile Game Time – July 2015
In July 2015, eMarketer highlighted the importance of mobile games for advertisers. The mobile gaming audience consists of over 150 million different people in the US – this broad, diverse audience is comparable to the audience of television viewers.
- What does the large ever-growing mobile gaming audience mean for developers and advertisers?
- How many mobile app users will pay for apps?
- How many tablet users will pay for apps?
- Is it worth it to develop games for tablets?
The GameAnalytics After Analyzing 400+ Games – March 2015
Players that enter a game in the beginning have a greater chance of converting than if a player enters later. Players that downloaded a game in the first week and converted were likely to spend more in a game.
- What methodology was used to acquire this information?
- What is the Golden Cohort?
- What do these numbers say about where developer resources should go?
Included in the Full Report:
- Key findings from TapStream, AppAnnie, Tune, Swrve, and InMobi.
- Information that will help you improve your games.
- Facts to consider to make profit.
- Much More!